Sam manages digital for Be A Hero. During the Fund Susan Collins' Opponent campaign, he was the lead on all content development and social media. Previously, Sam served as Digital Director to U.S. Senator Cory Booker (D-NJ), where he helped Senator Booker launch his Congressional career with engagement on new platforms, such as Instagram and Snapchat. Since 2016, Sam has worked as a communications and digital media consultant to sovereign governments, businesses in the energy sector, and advocacy campaigns targeting Fortune 100 companies.