Sol Freire has been with New York Communities for Change since 2016, first as its Digital Organizer and currently as its Digital Director. In these roles, she helped to organize a national network of over 1,000 bank workers to successfully expose the wrongdoings of Wells Fargo, and now oversees the social media and online-to-offline strategies for campaigns such as Housing Justice for All and #NoAmazonNYC. Her commitment to social movements began when she coordinated the online outreach strategy for the women and LGBTQ-led Marcha de las Putas in her hometown Quito, Ecuador. She received her Bachelor's in Journalism from Universidad San Francisco de Quito and a Master’s in International Relations from Universitat Autonoma de Barcelona.