Zaineb Mohammed is the Communications Director at the Ella Baker Center for Human Rights, an organization that works with Black, Brown, and low-income people to shift resources away from prisons and punishment and towards opportunities that make our communities safe, healthy, and strong. In her role as Communications Director, Zaineb is focused on amplifying the organization's message, and has especially prioritized digital strategies to spread the Ella Baker Center’s vision to new audiences online. Particularly through Night Out for Safety and Liberation, a campaign to redefine and reimagine public safety, Zaineb has effectively utilized social media and online engagement tactics to engage new allies and shift the mainstream narrative about what #SafetyIs. Prior to joining the Ella Baker Center, Zaineb Mohammed was a journalist working at the East Bay Express. She has also written for Mother Jones, San Francisco magazine, and New America Media, covering politics, the environment, civil rights, and the foreclosure crisis. She also served as the Communications Director of New America Media, where she helped expand the organization’s ethnic media network.