Basic Online Organizing

UX is under-resourced and under-utilized in organizing, but it is key to understanding what your users need, how they think, and how they behave—and incorporating that understanding into every aspect...

In grassroots organizing we say, "Meet people where they are," and with 95% of Americans owning a mobile phone, organizations and campaigns without a mobile (SMS) program are missing key...

As texting explodes in popularity and accessibility, the way you message supporters stands out more than ever. How do you craft interesting, relevant and distinct messages that spur conversation and...

All too often organizations and campaigns are so focused on getting people on their list that they forget about what happens once they’re there. Start off on the right foot...

Whether it's for digital or print, visual designers make decisions that affect your decisions every day. Why do you stop and look at some billboards, but not others? Why did...

What if I told you that boosted posts only reach 16% of Facebook users? Many campaigns, causes and organizations are constantly looking for ways to reach more voters online through...

Instagram, Snapchat, YouTube, Facebook—the number of social media networks that activists are using to organize on is vast, and it's tempting to try to use them all. But you don't...

Since 2011, creators on Twitch.tv have raised more than $110,000,000 for nonprofit causes. Gamers have led the way: 58% of gamers have donated while playing or buying video games in...

If your campaign or non-profit is thinking about building or rebuilding a website this year, it's tough to know what will deliver results, and what will be the next <blink>....

Mass mobilization and direct action have long helped movements win, but the way we build and communicate to our base has changed. Digital tools have democratized the way we tell...