We work in a highly-engaged, easily-enraged communications environment. We are surrounded by crisis all the time; poverty, racism, inequity and injustice are all clear and present dangers. Should we react...
We work in a highly-engaged, easily-enraged communications environment. We are surrounded by crisis all the time; poverty, racism, inequity and injustice are all clear and present dangers. Should we react...
Candidates and organizations, especially if they're just getting started, must craft and master their messages -- in plain language and in all media. This can mean the difference between success...
There’s always been an art to getting your story out there in a busy news environment, but in 2020, sometimes it feels like you have to be Da Vinci to...
This cycle we are witnessing an unprecedented, corporate backed misinformation and disinformation campaign. Lies are being weaponized to stoke fear and uncertainty.These campaigns are designed to sow confusion, and ultimately...
The race-class approach opens up new possibilities for building our multi-racial progressive majority. We created the Race-Class Academy to help organizations (a) train their trainers, (b) educate their members, and/or...
Are you new to talking to the press and need a quick run-down on how to do it well? We'll supply you with a solid foundation on the basics of...
Getting on TV is an important part of your candidate's or organization's earned media portfolio, but getting on TV can be tough. This training will teach the fundamentals of whom...
This training, by the author of The Political Brain, focuses on three principles of effective messaging rooted in psychology, neuroscience, and message testing with 100,000 voters of the last 15...
Podcasting is the fastest growing digital media platform in terms of audience reach and revenue growth. This training will cover end-to-end podcast production with a concentration on the technical aspects...
Crisis communications is usually viewed as responding to negative events, but the same principles apply to situations you can leverage to advance your cause. Progressive advocates and candidates can expect...