For years, traditional targeting and messaging tactics have dominated our industry. We've used what we believed were tried and true tactics. In 2016, we began questioning those tactics and deconstructing...
Posted by | May 22, 2018
Trump tapped into stories like "Leave it to Beaver" and "The Birth of a Nation" and rode them to victory. Our side has better stories; we just need to be...
Posted by | May 22, 2018
You don't need a JD to understand the importance of our federal courts, and you don't need an MBA to see how tax reform is being used to attack the...
Posted by | May 22, 2018
The opposition wants us to believe there isn't enough of anything to go around. We know that's not true, but our messaging often reinforces the idea that there are not...
Posted by | May 22, 2018
Back by popular demand! Earned media can be one of the most important (free) resources on your campaign, especially when you are strapped for cash. Our exercise-based curriculum will help...
Posted by | May 22, 2018
Hour 1: News breaks on social media of a truck attack in Lower Manhattan. Hour 2: Initial media reports speculate on the suspect based on traffic cameras. Hour 3: Local...
Posted by | May 22, 2018
Every year Black people report instances of anti-Blackness at the conference you are attending (anti-Blackness defined as the fear, devaluation or abuse of Black people). Come to this training and...
Posted by | July 21, 2017
Social media has become a dominant force in both local and national campaigns and candidates today must be able to effectively communicate who they are to their communities across multiple...
Posted by | July 21, 2017
Social media has become a dominant force in both local and national campaigns and candidates today must be able to effectively communicate who they are to their communities across multiple...
Posted by | July 21, 2017
Voters want a feel for a candidate; they want to know more than policy positions and resume items. In this training, professional television producers with long experience both on camera...
